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When law firms market themselves to potential clients, they need more than just their own ego-boosting rhetoric. After all, everyone assumes a business will portray itself positively to customers searching for services and products needed. However, in comparison with a firm's own advertising efforts, there is always one go-to resource for future clients to lean on: customer testimonials. With relevant accounts creating a public face for attorneys, they become more accessible - more human - and less remote. The personality and accuracy that come with honest testimony make for the most reliable marketing technique available: the truth.
Client testimonials provide a free and relatively simple way to build a law firm's reputation. With essential social media platforms such as Facebook, LinkedIn, Yelp, and Google Places for Business, more and more people take stock of strangers' reviews online to choose their lawyer. With multiple profiles across the Internet confirming an attorney's professionalism and success, people will trust a personal review. This social proof affirms a lawyer's status as a dependable an ethical attorney regular people can count on. Attorney Rankings President Chris Dreyer, a legal marketing expert for attorneys across the country, confirms that this social proof is one of the most important parts of advertising your firm:
The reason testimonials are important is because clients need a way to know, like and trust their potential attorney. With a testimonial, an attorney who has earned a good reputation can showcase social proof. That social proof is provided by clients who trust their attorney and testify so in public.
Prospective customers depend on sites such as Yelp and Google to lead them in the right direction. When dealing with legal issues, it is especially necessary for an attorney to have amassed a sizeable amount of reviews to show not just success in court, but reliability and compassion as a human being. Ehline Law Firm, a Los Angeles personal injury practice, is a case in point. Michael Ehline, the firm's lead attorney, has earned testimonials not only about bottom-line outcomes of cases, but also about the respect accorded to clients in each situation. This review in particular encapsulates Ehline's style:
Michael represents the traditional American values of duty, honor, and country.
Ehline has successfully carried his ethic of service from the US Marine Corps to the courtroom - all on behalf of his clients. This imagery is inspired by the personal experiences of clients who write with a sense of gratitude and relief.
The success of customer testimony not only secures business for an attorney, but peace of mind for those who seek legal guidance. In another example of stunning customer testimony, Matt Dolman from Clearwater, Florida receives consistently positive reviews about his own legal practice and his good character as an attorney. One client of Dolman's reflected:
I had a personable meeting, where I felt like I was truly being heard. I hired Matt Dolman on the spot, and never looked back. He handled my case in a professional, but aggressive manner. He always made time to discuss my case, even on weekends and evenings.
Testimonies like these build a rapport between clients and lawyers before contact is even made. The referrals support a law firm in a way that lends comfort to future customers who might need help in any legal matter. Here at Hackard Law, we also hold ourselves to the high standards of reviews by past and present clients. To promote success, transparency, and client security, Hackard Law depends on client testimony to support our estate litigation practice. Here's one such testimonial from our client Courtney:
Mike Hackard and his team were incredibly helpful and attentive from the very first contact I made with their office. Mike went above and beyond my expectations before I had even retained his services--making me feel like he cared about me and my potential legal needs, regardless of my final decision in the matter.
Hackard Law is devoted to protecting clients and fighting for their future - and our clients can tell you so in their own words. That's the power of testimonials. Under Michael Hackard's leadership, Hackard Law stands ready to assist you in your probate, estate and trust litigation needs throughout Sacramento and Northern California.