At Hackard Law, we know that putting valuable content on our website is one of the best ways to reach out to prospective clients and to maximize the accessibility of our information to search engines. California's huge baby boomer population coupled with decades of estate, trust and probate litigation experience supports our law firm's strong statewide niche in resolving estate disputes.
The ability to focus on a particular practice area provides both a constant stream of challenging estate cases and a wide geographic reach. This sustained focus allows our law firm members to continually expand their knowledge to provide quality services to the best clients in our practice area.
While estate and trust litigation may appear at first glance to be a narrow field, it encompasses more than meets the eye. Elder financial abuse actions in California's Superior Courts are part and parcel of many estate fights. Wrongful death litigation is often associated with lawsuits brought by estates and heirs to estates.
Our practice emphasis allows us to concentrate on the content or our litigation area and attract clients based on real experience and results. When clients go to our websites, we want them to get a sense of our strong focus. We hear many clients say something like "I went to your page, and I called you because your information answered many questions that I had in my mind."
So how does this focus translate into thought leadership?
Being a thought leader within the narrow focus that we practice is very important to us. We work to distinguish ourselves from other people in the field who are also working to distinguish themselves. This is a healthy competition that should benefit clients.
Staying current with case law and the experience in our practice area is very important. Given our geographic reach - we are currently litigating estate related cases in 21 of California's 58 counties - we often can compare and learn from the differences and distinctions between California's local superior courts. We make a conscious effort to share our knowledge with prospective clients while expanding our experience, awareness and skill so important to handling people's cases.
We also work to provide an avenue for clients to share their testimonials on our websites. To this end, testimonials are available at Birdeye and our Google Plus page. The standard admonitions and disclaimers that all case outcomes are dependent on their particular facts and law and results in any one matter are not indicative of the same or similar results in other matters applies here.
At Hackard Law, we recognize that video is an important part of promoting our message. We want our potential clients to understand us as people and to make their own judgments as to our personality and credibility. We think that this is a central part of our brand. Our videos can be accessed at YouTube, Vimeo, Facebook, and our own site.
So if you want to contribute to our thought leadership or have questions or comments, you can call me at Hackard Law: (916) 313-3030, and I'll respond to you.