It's easy to believe at the beginning, middle or even long into a journey that we are "chasing the wind" - engaged in a futile task with nothing gained. This feeling easily accompanies an effort to reach out to people with video presentations. J.P. Mark, a noted research analyst and author of several books, captures this attitudinal predilection in his recently published article Making Magic: Why Lawyers (And Other Professionals) Don't Post More YouTube Videos. Mr. Mark notes:
"Results Take Time. You can't realistically create a YouTube channel and expect that you'll get hundreds of views or subscribers in a few months. I believe that most law firms (and other professionals) give up on video after doing just a few because they incorrectly conclude that video doesn't work. Whether it's a blog, a podcast, or a YouTube channel, the secret to success is having a long-term commitment to generously creating excellent content."
Mr. Mark's article highlights Hackard Law in part: "Hackard Law ... has created nearly 400 videos in two and a half years and references a "simple formula, based on Hackard Law's success. Create original and valuable content at least twice each week...Keep it simple...Target 200+ videos and two years...Have fun...Integrate video in a broader strategy (and) Generously add value." The article was eye-opening for us and captured our previously unspoken strategy.
So, I want to take just a minute and speak to those who see our videos - give them a little insight into what we try to do and what impediments we regularly face. I start with a sincere desire to share some knowledge. My videos are generally inspired by real world events - whether situations that our own clients have faced or other situations that we learn about or read about.
When I make a video, I imagine that I am speaking directly to you - someone out there in the country. I never know if one person will see it or 300. The video is in a sense "bread on the waters" - a sharing that in one way or another may come back to us. I try to keep our videos positive - there is enough rancor in family disputes, and I don't want to add to them.
I get calls from all over the country about the videos. I work to share what I know within the time constraints that I have. We are a country of some 325 million people. I realize that what we do is not earth-shaking or high on everybody's "to watch list." Still - I think that there is someone out there who can benefit - maybe it's just us - those who work at Hackard Law. The videos help us learn and bring to light some issues that we are facing or have faced.
To my colleagues in the legal profession - videos call us to put our best foot forward. We may not look like a newscaster or television actor - we are who we are - not perfect, not trained in the video arts - but humans on the same journey as our clients. We want to be better - better lawyers, better communicators, spouses, parents, brothers, sisters and grandparents. Take the step - you don't have to be perfect. Be you.